April 27, 2012 in Internet marketing | Comments (0)
Even before Google introduced its famous Panda algorithm, faceted navigation had both advantages and disadvantages that users needed to be aware of. Now, however, this navigation principle is even more dangerous than it was in the past as it can cause a lot more problems to your website’s speed and effectiveness – big time! How can you, as a webmaster, understand how your website’s architecture and structure looks like, though; is there a way to visualize your data?
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March 19, 2012 in Internet marketing | Comments (0)
Tags: Google +1 Button
As a social media, Google Plus started its journey by quickly recruiting about 25 million users within a month. Since then it has acquired total 62 million users worldwide (as par the latest stat of 27/12/2011) and increasing. However, it is believed that the Google +1 button is somewhat misinterpreted. It was more popular among people who want to share their blog posts, site and statistical data unlike the Facebook like button, which is just to share what one likes.
With the recent integration of +1 and circle bubble, users can share what they think about the things they like rather than just ‘liking’ pages after pages, which truthfully only creates annoyance at some point.
For the last 7-10 months, Google has been working to bring some major changes in the features of their social network. This includes the main navigation bar, page layouts and color pallets. As a result, the new +1 button will soon be open for general use. Currently it is only available for the Google Plus Platform Preview Group. Very soon, it will be available to the public.
This new button will automatically update itself into your system if you have already installed the latest Google +1 button. Note that the new button has retained the latest Google+ icon color pattern, red and white.
However, this raises some controversy since red is often associated with alert and error. Many say this makes the button less clickable. This is no surprise since the previous black icon was and still is widely unaccepted. But does this really present itself as unattractive or ‘unclickable’? As far as we understand people are always ready to share a page or topic they find interesting. Notice that the sharing buttons of different social media/network are grouped together at some point of the page or post. For some reason light blue or blue is preferred as share button colors. Without a doubt, the bright red Google +1 button stands out the most.
What is more, the new button is more traceable to Google than the previous button. The old button had no color related to Google except for the color bar at the top. Overall, this new design should be more clickable.
Read more about G+ button here: “New Google +1 Button…”
March 10, 2011 in advertising,branding | Comments (0)
Internet marketing is the fasted growing segment of marketing strategies. In many industries, it is currently receiving more advertisements and focus than television, magazine, or radio advertising. There’s a good reason for it. Internet audiences are often easy to track. They give out information such as income, location, and interests. The marketing can be highly targeted to cater to this information so that each person receives only information about products they might be interested in.
There are numerous strategies for reaching out to an eager online audience.
- Search engine optimization: Sites frequently try this method first, as a gateway to all other strategies. To market to an Internet audience, you must first attract that audience. By ranking high in search engines, you target the audience that you will market to.
- Targeted banner ads: Banner ads get smarter every year. When the ads are appropriate for a site’s content, it is possible to present ads that aren’t annoying to a visitor, but extremely helpful. Advertising networks continue to improve technology to target banner advertisements in a more useful way.
- Information is key: People love to get information and it’s possible to put information, or marketing, directly in website articles so that they don’t even appear to be marketing attempts. A text link here and there to a product makes it seem like you’re merely offering information to a visitor instead of pushing an advertisement on them. This method has been very successful.
- Social networking: Be sure to have a facebook, twitter, and myspace account for your website or product. Social networking is one of the best marketing strategies on the Internet because you can reach your core audience immediately and in a friendly, non-threatening way. You gain only those followers that are truly interested in your products and you can market accordingly.
- This is only the beginning of marketing strategies. There are dozens more to be discovered and it’s possible for you to think of entirely original marketing strategies on your own. You know your business the best.
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February 11, 2011 in finances | Comments (0)
The United Nations compare the living standards around the world since 1990, and in “Report on Human Development (Human Development Report)”. Norway is ahead of Australia and New Zealand. In these three countries to enjoy the highest quality of life in terms of wealth, education and life expectancy. In these statistics, Germany is in tenth place, Switzerland ranked 13, Austria 25 ranked.
The 2010 report continues the tradition, to question conventional thinking on development. For the first time since 1990, the report looks systematically back over the last decades. He often shows some surprising trends and patterns, from which we can derive important lessons for the future. The very different paths of human development show that there is no universal formula for sustainable progress – and that even without steady economic growth impressive improvements over a longer period. The Human Development Index (Human Development Index – HDI) has always been the hallmark of the report. The innovative spirit of its founder to the following, it shall make this year an updated version of the HDI and presents groundbreaking new indices:
- The inequality inclusive HDI, which reduces the national HDI values according to the degree of inequality in health and education standards and income distribution;
- The index of gender inequality, which considers the participation of women in political life and in the workplace and their health and education, to make the differences between men and women within countries and between them exists;
- The index of multidimensional poverty, deficiencies in several overlapping areas – eg in health, education and quality of life – captured and might reach the conclusion that one third of the people of the 104 countries surveyed in extreme poverty multidimensional lives.
February 3, 2011 in business | Comments (0)
Number of employed persons increased more than expected.
The unemployment data in Australia are not surprised in December. As expected by economists, the unemployment rate was 5 percent. In January, the number of workers, however, rose slightly more than expected. The number of workers it increased by 24,000 and was well ahead of the expected 20 300. This points to rising consumer spending and thus points to a stimulation of the Australian economy.
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